Branding and Trees – Why Brands Should Follow Nature


Picture by Markus Spiske on Unsplash

Out of all the living things on this world, trees are the longest living organisms that never pass away of old age.

This is simply one of the fun facts regarding trees which I will certainly take advantage of in this article, and which will certainly serve as a basis for branding. I understand, there are enigma above your heads. What does branding involve forestry?

Well, let’s start with the enjoyable reality I have actually just discussed. A remarkable brand name has to resemble a tree. It needs to be strong, it has to last for a long, looong time and it must never die of old age (i.e., since it shed its target market). A brand has to establish with the moments, spread its branches, lose its leaves and grow brand-new ones, it has to give a sanctuary from the components.

And that is the primary thesis of this short article: brand names should gain from the trees and include their approaches and qualities.

A brand needs to have development rings

You recognize what I mean, the rings you see on a tree stump. Each year– each greenery cycle, that is– a tree gets another ring, and they attest to the tree’s age and the weather condition of each particular year. Fantastic, best? And with each new ring, a tree becomes stronger and more powerful.

Therefore needs to a brand name.

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